Author Archives: Hanna Gancarz

What Business Are You In?

Big city bollboards

…It’s probably not what you think. You may say “I know what business I am in, I have this product and/or this service…”. But this thought may keep you on a plateau of your current growth state. To innovate and break from the holding pattern, ask the title question. Innovative Big Brands already discovered its power and are fully exploiting

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