Business: Should You Have a Blog?

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Blogs have become a very useful tool to connect with your customer-base and is utilized by many companies. Therefore, it is not surprising that I have had many entrepreneurs asking me to implement a blog on their business website. There is no simple answer to whether or not you should start a blog, but there are a general set of things to consider before doing so.

  1. Time: As a business owner, your time is valuable and should be devoted to many aspects of the business. If you are too pre-occupied and generally can’t find the time, do not start a Blog. The idea of a blog is consistently updated content, if you cannot devote a good amount of time to write a well thought out entry on a periodic schedule, then a blog would hurt your business more than help. Blogs that have old entries are generally assumed to be inactive, which would reflect poorly on your business.
  2. Does your business require it?: Certain industries benefit from having a blog. Things like, newspaper sites, Internet companies, and personal branding sites are examples of businesses that would do well with a blog. However, if you are in the business of selling goods and services, consulting, or a professional that benefits more from conversions than a mass amount of traffic, a blog may not be beneficial. This doesn’t mean that a blog won’t fit in your strategy, it may, but you should give it some thought.
  3. What topics can you write about?: When you start a blog on your company’s website, you need to consider what kind of content your blog will be providing to your viewership. What kind of information will you be providing? Is it something your audience will want to read?

The most important thing is to consider how a blog could benefit your business. Do not start a blog for the sake of starting a blog. It may end up being a waste of valuable resources.



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